Getting Close

I know that any visitor who find this site at this point in time, doesn’t know what flirc is yet. So although a mystery, the only reason I’m keeping anything a secret is for one simple reason. I don’t want to disappoint anyone.

I’m an Apple fan. From the way they plan their products, their attention to detail, and finally, how they inform the public of their new products. I highly admire that approach because there are (well, shouldn’t be) any expectations at the time of the product’s release. However recently, rumors leak before the announcement and fake features overwhelm the public with excitement. All these rumors and possible features build up hope and expectations in the public.

Take for example the popular CES show in Vegas at the beginning of every year. Companies from all over the world come to show their latest creation. Quite frankly, I never hear of half the show’s popular products again. They failed to make it to the market for any number of reasons. Or, worse, they make it to the market, and the features promised or demonstrated on the prototype, are missing from the final product. I hate that, and I know everyone else does.

Designing a product is extremely hard, and Steve Jobs learned early on that dreaming of a product is completely different from creating a product. Many times, a number of engineering challenges are faced in which you realize that the dream will change or modify dynamically over the course of the design. So why tell everyone about a dream. Dream’s are meaningless ideas. The final finished product holds the value.

I’m nearing the final stages of design, and products will be available to purchase at the very second the site goes live. I don’t believe that my product is going to change the way we live. However, it’s solving my number one frustration with an existing problem, and I’m sincerely hoping to have the same impact on others. So rather than having a page demonstrating the products capabilities, I’m designing the product in hopes to meet my own expectations, before having to reach everyone else’s expectations.

2 responses to “Getting Close”

  1. Natasha says:

    What the hell is it? When can I have it?

  2. Jason Kotzin says:

    Don’t worry Natasha, every day brings us closer to our goal of bringing a great product to people. That’s an interesting name…. Natasha…. I don’t meet many Natashas. Where are you from?

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